MyAdhan Blog

Link: UAE: du Exceeds Two Million Customer Mark

Related Link: du exceeds the 2million customer mark in 15 months

du, the integrated telecommunication operator in the UAE has announced that it has exceeded the two million customer mark. This milestone according to the company has been achieved within 15 months from the launch of its mobile services. Osman Sultan, the CEO of du said, “This is an important milestone for us, these figures are evidence that du played fully its role in bringing real competition to the UAE telecommunication market. I would like to thank each and every one of our 2 million customers for their valuable trust; and our main focus in the future is to continue providing more innovative services to them, this milestone would have not been possible without the dedication of the du family; starting with the Chairman and members of the board of directors, and of course the 1900 employees.” Farid Faraidooni, the EVP - Commercial at du said, “This achievement has spurred us on to greater heights. Our customers, both enterprise and consumer, can look forward to more innovative products and services from du, which will increase their convenience and comfort. We will also be expanding our retail network across the UAE to be more accessible to our customers.” In line with its policy to pioneer best practices and bring greater transparency into the market starting from the first quarter of 2008, du has begun to announce the number of active subscribers, as defined by the Telecommunications Regulatory Authority (TRA). Under the TRA’s definition, any mobile customer who has made a call, or sent an SMS or MMS, or received a call within the last 90 days is considered an “active subscriber”. Sultan clarified, “We are committed to reporting the number of active subscribers as we did in our Q1 2008 financial results release and we will continue to do on quarterly basis.”