MyAdhan Blog

Link: Etisalat emerges as most recognised mobile telecom operator in UAE

A major regional Mobile Syndicated Study conducted by Maktoob Research, the online research unit of Maktoob.com, reveals how customers feel about the services offered by telecom operators in the region. The report shows etisalat, with 79 per cent, has the highest brand recognition in the UAE followed by du with 60 per cent. Elsewhere, Jordan’s Umniah with 77 per cent, Egypt’s Vodafone with 76 per cent, Saudi Arabia’s Mobily with 73 per cent and UAE’s etisalat with 52 per cent have once again beat competitors to become the highest scorers in overall customer satisfaction in their own countries. The previous study had recorded satisfaction ratings of 75 per cent for Umniah, 74 per cent for Vodafone and 70 per cent for Mobily, respectively. The online study canvassed the opinions of 4,618 cellular subscribers of various nationalities, aged 18 and above, across four countries with 1,009 respondents participating from the UAE, 1,182 from Jordan, 1,264 from Egypt and 1,163 from Saudi Arabia. The study sought to obtain insight into the psychographics of mobile users, perception of mobile users with regard to brand visibility and brand personality of telecom operators, satisfaction levels with mobile services and mobile value-added services, influences on choice of mobile operators, mobile spending trends, churn trends and mobile handset preferences.