Pakistan: Pre-paid mobile services decrease LDI lucrativeness
Link: Pakistan: Pre-paid mobile services decrease LDI lucrativeness
The advent of pre-paid cellular services has decreased the lucrativeness of the Long Distance and International (LDI) calling cards business by seriously slashing profit margins, industry analysts say. Fake calling cards are also available in the market, leading for further skepticism from customers, who also complain that the inability to reach helpline operators adds to their woes since their problems remain unsolved. In recent years, most of the country’s largest payphone companies have sold off their shares, as the industry believes that it no longer holds any attraction for investors, thus decreasing chances of expansion.
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