MyAdhan helps raise over £2 million for charities during Ramadhan
Earlier this year MyAdhan first piloted a new scheme to allow TV charity appeal pledges to be collected via SMS at no cost to mobile phone users using our 80800 shortcode and DONATE keyword. We also reported on our that we had been working very closely with Channel S and more recently IslamChannel on this scheme.
We can now report that at the end of Ramadhan MyAdhan has helped raise over £2 million for UK Islamic charities, which is a phenominal achievement. One appeal alone generated over £160,000 worth of donations during the whole month.
MyAdhan hopes to continue to work with UK charities to help them use SMS text messaging as a way for donors to interact with charities.
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[...] 2007 raised £146,137.98 last year which was distributed equally amongst 28 organisations. MyAdhan helped raise over £2 million for charities during Ramadhan [...]