MyAdhan.com piloting new FreeText service on Channel S
MyAdhan.com is to pilot a new FreeText service that allows UK mobile phone owners to sent a text message for free. The 8-0800 shortcode will be used in a TV charity appeal tonight (27th June 2007) on Channel S at 8pm to collect donation pledges and then send a response with bank account details and a hotline number to call for a follow up. MyAdhan will be named as a sponsor for this fundraiser.
The charity that is on the appeal tongiht will be the Bangladesh Islamic Centre, to make a pledge text the word DONATE, your donation pledge and your full name to 80800. e.g. “DONATE £300 Javed Gulzar”. All sent and received text messages are FREE. You can also call the donation hotline on +44 208 523 1666.
About Channel S
Channel S Television is the fastest growing free-to-view Asian television channel in the UK broadcasting 24 hours a day on Sky satellite 814. It is the only UK based Asian TV channel with full broadcasting facilities with 3 studios equipped by live phoning in/conferencing opportunities hosting 500 plus audience, based at Walthamstow, London E17. We have over 80 live programmes each month.
Channel S Website
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What an excellent pilot we had on Channel S, we had about 300 responses during a live TV charity appeal which lasted 3 hours. Each person who texted in (for free) got a thank you text response along with bank account details to make their pledge reality.
The Channel also ran a scroller promoting MyAdhan.com which was excellent exposure.
We’re waiting to hear back from the Channel on how successful the Freetext use was over a normal TV campaign. More to follow…
The first FreeText campaign on Channel S has raised over £50,000 for a charity, which is way beyond all the expectations anyone had.
MyAdhan and Channel S plan to run further appeals given the success of the first appeal.